Fundly is a personal crowd-funding site. I joined when the product was mature and feature-heavy, and was tasked with simplifying and streamlining different parts of the site into one cohesive experience. I worked closely with the product manager to interpret data and conduct user studies, making many incremental changes across the product, as well as completely redesigning the signup flow, dashboard, and mobile web experience.

Fundly was acquired by NonProfitEasy in May 2015.